Storytell is becoming Chief. The product you use is the same platform and team, with a new name and home on the web at chief.bot.

Storytell.ai will forward to chief.bot starting April 13, 2026

Chief is the new name for the product you already know: the agentic system that plans and executes multi-step work from the goals you set. We’re renaming because Chief matches what the product does today—the command layer that runs coordination so you can run the company, like a chief of staff.

Primarily a name, domain, and brand change tied to clearer positioning. Your workflows, workspace, and data stay on the same product—not a “start over in a new app” moment. We will keep shipping improvements on the same roadmap as always; if anything material changes later on, we’ll communicate that to you.

For this launch, what’s “new” is the Chief identity: name, domain, and messaging that reflect the command-layer mission. Under the hood, it’s the same agentic capabilities you already had—intelligent request analysis, agent mode, and strategic multi-step planning. Product enhancements will continue to ship on the roadmap and we’ll announce them separately.

Yes. Same core workflows including working with your documents and knowledge without having to relearn the product for the rebrand.

They should keep working: storytell.ai is set to redirect to chief.bot. Optional: We recommend you update your bookmark to chief.bot.

No. Use your existing account and password.

Use chief.bot (or your usual sign-in flow once it points at Chief). If you still open storytell.ai, you’ll redirected to the right place

Yes. Chats, projects, uploads, and workspace content remain in your account. This is not a migration.

Yes. Same core workflows including working with your documents and knowledge without having to relearn the product for the rebrand.

No. The rebrand does not by itself change your price, plan tier, or subscription terms.

Not as part of this rebrand announcement. If we introduce or retire plans in the future, we’ll communicate timing, options, and any choices for existing customers clearly in advance